The problem
Two major AI conferences created interest, but the path from first conversation to a useful product demo was uneven. Leads also needed relevant, timely follow-up.
What I did
I studied competing products and buyer objections, proposed improvements to the demo and messaging, and helped build a scored lead list for personalized outreach.
The result
The work generated 14 enterprise demos and contributed to converting HeyGen into a client.
What I learned
Questions raised in a sales conversation often point to what the product needs to explain better.